Online marketing can be a minefield to negotiate. After all there are so many and varied techniques you can employ in a Digital Business in 2020. Today I ask is an online marketing mentor worth it?
If you wanted to start any business, traditional knowledge will suggest that you find a mentor. Find someone who has alreayd done waht you wnat to do and at worst copy him or her. If you can afford it, pay that person to teach you how to do what you want.
Mentors Do Not Come Cheap
It’s true! If someone is making a lot of money in whatever field, their time is expensive. It may be almost impossible to even contact that person, let alone get valuable time with them.
In online marketing there are plenty of people who will offer to mentor you. Yes, they are also expensive, but how do you tell the difference between who is fake and who has a genuine success story to share. And, how much should you be paying?
Work Out Your Process
In my humble opinion you really need to go about this in a surgical manner if you are going to find a mentor.
Derek Armson explains the process he went through in the video above. I talked to him about how he found Paul O’Mahony as his mentor.
“If you read my post about findning an online marketing mentor“, he starts, “you’ll understand that I went through a very specific process to find Paul as my mentor. I knew I wanted to find a mentor as I had gaps in my general online marketing knowledge. I’d got SEO nailed and had a successful SEO agency. But, I wanted something different from the online world. I wanted a business on my terms not on any client’s terms”.
“Now I understand that many people who are looking to start an online business want that Internet Lifestyle, the digital nomad thing. I get that and having lived it, I can tell you it is a great lifestyle. But of course, it requires discipline as well. When I am in my apartment in Spain, the last thing I feel like doing some mornings is going and sitting at the laptop. But, if I want the lifestyle, then I have to do the work. And, a big misconception is you push a few buttons and mjoney comes rolling out of your computer – wrong!”
It’s A Real Business
Yes, Internet Marketing is a PROPER business. You do need to work at it.
So, yes, there are days when I’d rather go to the pool or walk along the beach. But I make sure I do whatever needs doing for the day first before I toddle off to the beach or pool, or for a short tapas run. And,yes, of course it’s preferable sitting on my terrace working than in the cold and dark of winter in the U.K. But you still need discipline.
If you don’t have that self drive, online marketing is NOT for you!
So, the process I went through is explained in detail in the post of my website that I mentioned above, here it is again. And, I also explain I had to know what I wanted from my mentor before I started thge process of finding him (in this case).
It’s the old adage, if you don;t know where you’re going, how do you know when you get there. So, I had a specific set of criteria that I needed fulfilling. I then set about watching a number of my potential targets in action.
I narrowed that down to two potentials and I then paid out circa £2k to each to go to one of their weekend retreats and picked the winner from those two.
Why Use A Mentor
There are a number of reasons, which for me, were as follows:-
- Specific knowledge
- Tools (business management and softwares)
- Ongoing access
- Online training modules
- One to One training
- Mastermind Group
All of the above were key factors in my choice.
In the end one of the most useful things was the Mastermind Group. I met many like minded people and that always helps you remain positive. Sometimes, when you’re working all alone, you begin to feel you are the only person on earth “fighting the good fight”. Tp have others you can talk to and exchaneg ideas with is worth so much more than you ever pay in my opinion.
My thanks to Derek for some great insights.